Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
6
6
years of professional experience
1
1
Certification
Work History
GROUP SOCIAL MEDIA MANAGER
PROMASIDOR GROUP
Johannesburg, South Africa
06.2023 - Current
Digital Brand Management: In charge of maintaining a positive brand perception across digital platforms, in the eyes of customers, partners, and the entire audience.
Digital Projects Management : Manage the digital marketing projects of dairy, culinary, beverage and cereal brands accross Africa, according to the budget allocated.
Social Media Management: Develop and manage the digital strategy of brands on social media in order to strengthen their awareness and e-reputation.
Campaign Management : Proposal and management of winning concepts for digital campaigns aligned with the objectives of different countries, from strategy to execution.
Community Management : Content creation, publication of posts and animation of interactions, messages and comments.
Gestion des partenaires : Recruitment and management of key project partners, agencies and influencers
PROJECTS & ACCOUNT MANAGER
DigitalWay Agency
Kinshasa, DR CONGO
03.2022 - 01.2023
Led successful client digital projects for CANAL+, FBNBANK, PPC BARNET, RAWBANK, and CONGO PARKING SERVICE
Implemented and executed strategies with cross-functional teams including Sales, Content Managers, Creative, etc.
Organized work, monitored work progress at each level to align with objectives, and adjusted work methods as needed.
Developed and maintained relationships with key accounts to ensure customer satisfaction.
COMMUNITY MANAGER
Batou Digital
Kinshasa, DR CONGO
01.2022 - 12.2022
My role was to manage social media for clients in various sectors: restaurants, events, institutions, fashion, etc.
Created content for social media platforms to engage the community.
Monitored online conversations and provided constructive feedback.
Maintained relationships with influencers in the industry.
Researched new trends in the digital space and adapted accordingly.
HEAD OF DIGITAL MARKETING
ISHANGO STARTUPS CENTER
Kinshasa, DR CONGO
01.2021 - 01.2022
Developed and implemented a comprehensive digital marketing strategy to increase the incubator awareness and engagement with target audiences around the Democratic Republic of Congo
Created and managed campaigns across multiple channels, including social media, email, search engine optimization, and paid advertising.
Led SEO efforts, including keyword research, content strategy, and link-building to improve organic search rankings.
Managed budget for digital marketing initiatives, ensuring efficient use of resources.
SOCIAL MEDIA MANAGER
MULTILIVE EVENT
Kinshasa, DR CONGO
01.2021 - 01.2022
My role was to manage social media marketing for events such as :
CONGO NA PARIS ; FORUM GENERATION EGALITE (Partnership with the African Union; ONUfemmes; Ministry of Gender, etc.) ; TABLE RONDE COVID19 (Partnership with ONUFemmes, Ministry of Health, USAID, Gavi, etc.)
Developed and executed digital marketing campaigns to drive website traffic and increase events awareness.
Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn.
Created content for websites, blogs and email newsletters to engage the audience around the events.
Built relationships with aligned influencers to promote events.
Implemented online advertising, managed campaigns, and generated actionable reports.
COMMUNICATION MANAGER
KinLink NAYE
Paris, FRANCE (remote)
01.2021 - 01.2022
Developed and implemented a comprehensive communications strategy to increase public awareness of the organization's mission and activities.
Created and implemented external and internal communications strategies for key company initiatives such as plans.
Mentored junior staff members, providing guidance on career development and skill enhancement in the field of communications.
MARKETING AND SALES CONSULTANT
COMPLAST RDC
01.2020 - 01.2020
MARKETING CONSULTANT
WARAM DRC
01.2020 - 01.2020
COMMUNICATION AND VISIBILITY MANAGER
BBP MOTIVATIONAL
01.2019 - 01.2020
TRAINEE EDITORIAL JOURNALIST
Siloé Télévision
01.2018
Education
EMBA, Digital Marketing & E-Business
High School of Business | HEC
MOROCCO
11-2024
BAC+5, Communication For Organizations
UNIVERSITY OF KINSHASA
Democratic Republic Of Congo
11-2020
Skills
Communication
Marketing Strategy
Market Analysis
Project Management
Brand Management
Influence Marketing
Content Creation
Online Advertising
Certification
Search Ads, 2023, GOOGLE ADS
Fundamentals of branding, 2023, LinkedIn Learning
The Brand Management, 2023, Promasidor Learning
MediaLab Group - ANADEC RDC, 2020 - 2021, Various
Inbound Marketing, 2020, Hubspot Academy
Digital Marketing Fundamentals, 2021, GOOGLE Ateliers Numériques